Magisto is one of them cool companies who have an idea that is very simple on one hand, yet quite complex on the other.
They promise to eat your videos (600 Megabytes at a time) and spit out a refined one minute of awesome, fine edited video that cuts in the good stuff and leaves out all the boring stuff.
So the premise is simple, give us your videos, we'll give you something worth sharing.
So yesterday late evening I got a call asking if I could take a CEO portrait of Oren Boiman and Alex Rav-Acha the co-founders of Magisto. I go "Sure!"
And we need them by tomorrow 10 AM so the local press can use them. "Sure!"
But you can only start shooting at 9. <pause>... OK.
Oh, and we want to have a grungy feeling, so please take it in a car shop or something. <longer pause>...
And we also need head shots! Click to continue ›